Why did sellers start listing properties online?

Photo from WSD_GM at Flickr.com
Photo from WSD_GM at Flickr.com

Inman News posted an article back on Oct. 14 titled, The First Home Online. The article simply read:

“Who was the first person to post a for-sale home listing on the Internet? Inman News Publisher Brad Inman (@BradInman) posed the question in a Twitter post today.”

That being said, I don’t know who first listed their home online but I can narrow down speculations as to what inspired them to list online. Here is a list of the main reasons why I think the first person moved to an online listing format and away from the traditional classified ads:

  • Online listings are an effective and alternative marketing tool for selling real estate
  • By hosting listings in an online platform, prospective buyers have millions of listings right at their finger tips
  • Buyers no longer have to travel to open houses across town, the country or the world to “visit” a property
  • Listing your home online will act as a catalyst for speeding up the research on homes such as prices, sizes, photos, documentation, etc. before prospective buyers move forward with a visit to your property or talks with an agent.

It’s no secret that the internet reaches every far corner of the world and that the first step in researching anything is to “Google it.” Let’s face it, research has moved to the internet.

In turn, websites have become an essential for every company. However, websites do not replace the face-to-face interaction or having a tangible means of communication with someone involved in real estate.

Listing a home for sale online is crucial in order to maximize the property’s exposure when selling one’s home, and as the recession continues, I predict more and more companies will discontinue their traditional print ads to save money.

Why or why not would you list your home online?


About this author: Casey Flynn is the Communications Manager for the LFC Group of Companies. He also coauthors on CommercialAuctionListings.com and RealEstateNoteAuctions.com

Exquisite custom estate home auction, Harbor Ridge, Newport Beach, Ca

16 Genieve Harbor Ridge Real Estate Auction
16 Genieve Harbor Ridge Real Estate Auction

Featured on the company’s residential auction website FRE.com, 16 Geneve, a well-appointed custom estate in Harbor Ridge, boasts spectacular ocean views and state-of-the-art amenities.

This exquisite custom estate home sits atop the guard-gated community of Harbor Ridge on a peaceful cul-de-sac, and offers one of the most breathtaking panoramic views in all of Newport Beach. Even in a town known for world-class ocean views, this home stands out, with stunning vistas of the city lights and Newport Harbor, not to mention nightly sunsets over the Pacific Ocean that defy description.

If the stunning views set the bar, the home’s impressive interior raises it, featuring four bedroom suites and eight bathrooms. The expansive Master Suite includes a spacious retreat, fireplace, two walk-in closets, and a palatial bathroom with marble countertops, heated floors and towel rack, as well as an enormous, computer-controlled shower and bathtub. The home’s well-appointed features include 5-inch Garrison® walnut plank floors, oversized picture windows, wood beam ceilings, exotic granite kitchen countertops, Viking® appliances and a built-in beverage center. The subterranean Bonus Room offers a comfortable sanctuary to entertain friends and family with a built-in bar, built-in flat screen TVs, 100 bottle wine storage and space for a pool table.

“Our recently-launched Must Sell® online auction program comes at a crucial time for Orange County real estate,” said Joe Rybus, Executive Vice President and Director of Residential Resales. “Although there has been an uptick in sales of moderately-priced homes, the high-end luxury market remains saturated and stagnant. Must Sell® combines aggressive marketing with universal reach to ensure each luxury home stands out from the crowd.”

Interested buyers of 16 Geneve, Harbor Ridge are encouraged to visit www.FRE.com/368D4 for specific property documentation, auction details and viewing schedule. The bid deadline is October 20, 2009.

Dana Point California Condo For Sale

28 Monarch Beach Resort North – Dana Point California Condominium For Sale


Enjoy the resort lifestyle at an unbelievable price!

The Sea Villas is an exclusive collection of 18 privately-owned residences adjacent to the exquisite grounds of the world class St. Regis Monarch Beach Resort. The intimate collection offers an opportunity to live the luxurious resort lifestyle that until now has only been experienced by guests of the St. Regis. The Sea Villas offers the epitome of style and service where owners receive preferred privileges including access to the attentive service and first class amenities available at the resort. Recreational amenities include ocean view golf, tennis, shuttle access to the Monarch Bay Club, three heated pools and services within Spa Gaucin. The 18 Sea Villas residences are tastefully blended into the resort environment in an enclave overlooking the majestic fairways and spectacular resort grounds with the Pacific Ocean beyond.

Located in Dana Point, California, the Sea Villas are conveniently located to nearby Laguna Beach & Newport Beach — home to world-class shopping, dining, sporting and cultural experiences.

As a year-round beach and dining club, the private Monarch Bay Club is the place to enjoy your daily vacation. Located on one of the most beautiful crescents of beach along the coast in Dana Point, the Monarch Bay Club is close to home, yet very much removed from the stresses of daily life. Offering members an exclusive sandy beach and casually elegant clubhouse with full-service dining and banquet facilities, the Monarch Bay Club provides a host of amenities and activities for members to enjoy. Spend a summer afternoon lounging on the beach or get active with surf lessons, snorkeling or a peaceful kayak outing. The beach coordinator can assist you with whatever you desire for your beach activity.

From your loggia enjoy golf course views relaxing by your fireplace. Order resort room service or cook in your gourmet kitchen complete with Wolf appliances, Sub Zero refrigerator and granite countertops. Maid and valet service are available. Outfitted with exquisite hardwood floors, crown moldings and upgraded bathrooms, this home offers the finest resort living experience.

This single level – ground floor entry condominium offers a rare opportunity to be surrounded in world-class luxury at a bargain price!

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $399,000

Hollywood California Condo For Sale

Unit #9 – 2020 Holly Drive – Hollywood California Condominium For Sale


Minutes from both the Hollywood Bowl and Sunset Boulevard, this delightful townhome brings a modern elegance into the heart of the historic Hollywood Dell; one of L.A.’s hippest neighborhoods. The exterior fa?├čades designed by award-winning colorist Miriam Tate, combines multi-hued pastels and white trim with a classic, Craftsmen style.

As you enter the solid custom 8 ft. door on the first floor, the airy living space naturally flows along the Durango travertine honed flooring into the kitchen. The design opens up the cozy, European inspired home for entertaining. The kitchen includes Kitchen Aid® Architect II stainless steel series appliances, a Kohler® stainless steel farmhouse sink and Santa Cecilla granite countertops. The cabinets are custom Italian shaker style, adding a touch of softness to the subtle modernity of the stainless steel appliances.

The crisp white border panels on the exterior of the development compliment its bright and neutral colored interior. Each room in the home is brightly lit and complemented by custom low energy, dual-panel, Pella windows.

A rich hardwood stairwell, complete with wrought iron railing, leads upstairs to two fully carpeted bedrooms, each with a vaulted ceiling and private bathroom. The second story’s lavish master bedroom includes a luxurious bathroom with dual sinks, spacious walk-in closet as well as a sliding door closet.

Each of the home’s three bathrooms features Durango travertine slab countertops, Kohler® bathtubs and glass shower doors.

Other amenities include an in home security system, subterranean parking with individual storage unit, upstairs hook-up for stacking washer/dryer, patio area, and an elevator in the subterranean parking lot.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $399,000

Palm Desert California Townhome For Sale

3263 Via Giorna, Palm Desert California Townhome For Sale

Palm Desert California Townhome For Sale

The unique design of this model is evident from the very first look behind the front door. A small entryway leads you up to stairs that guide you to the living space above. All upstairs, the home lifts its residents above the street level, providing the perfect perspective for taking in the clear desert skies.

The stairs lead up to an open living room, which features numerous windows for maximum light and a built-in electric fireplace, an ideal amenity for cool winter nights. The large chef’s kitchen includes GE Profile® stainless steel appliances, cherry cabinetry, granite countertops and backsplash, cooking island, and views out onto the covered patio, a perfect spot for entertaining.

Amenities in this charming unit include two bedrooms, two full baths, an optional third bedroom or den, a laundry room with stone countertops and white cabinets, and an office niche with a built-in cherry wood desk.

In the master bedroom, double doors open out onto a charming covered deck with views of the surrounding mountains. A huge walk-in closet and full bathroom with stone tile countertops, a separate bath and shower, stone mosaic detailing, and dual vanities, make this room truly luxurious.

Other amenities include recessed lighting throughout the house, prefixed wiring for future lighting or ceiling fans, an alarm system, and an attached 2-car garage.

View Full Property Details: Palm Desert California Townhome For Sale

Prescott Arizona Land For Sale

14841 North Dragons Breath Lane, Prescott Arizona Land For Sale

Prescott Arizona Land For Sale

This homesite located in the Talking Rock development is approximately 0.58 finished acres. With beautiful views on the sixth fairway at the Talking Rock golf course, this property is a must have.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $129,000

Prescott Arizona Golf Course Property

14825 North Double Adobe Road, Prescott Arizona Online Real Estate Auction

Prescott Arizona Golf Course Property

Centrally located in the Talking Rock community, only select sites were reserved in this area for custom homes. With the golf course nearby on all four sides, and the Ranch Compound a short walk away, residents here are certain to enjoy all that Talking Rock has to offer.

Talking Rock is located just 20 minutes outside of the quaint Arizona town of Prescott, one of Money Magazine’s 2006 top five places to retire. Nestled among lush rolling hills, this 3,400 acre master-planned community rekindles the natural charm and spirit of the untamed Southwest. With a challenging golf course, miles of great hiking and magnificent views in every direction, Talking Rock offers something for everyone.

At the heart of the community, the Ranch Compound provides a place for residents and guests to come together, whether to spend some quality time on the 18-hole golf course; work up a sweat in the Barn Fitness Center; make a quick stop by Coops store for coffee and a newspaper; or to spend a few hours laughing over dinner and drinks at main Ranch House restaurant and bar. The developer of Talking Rock is also dedicated to living in concert with the natural beauty of this land. For this reason, planners of the rural community set aside more than 1,000 acres of land as natural preserve.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $99,000

Oakland CA Townhome For Sale

1030 Apgar Street, Oakland CA Townhome For Sale

Oakland CA Townhome For Sale

This 3 story, 2 bedroom, 2.5 bath, 1,416 square foot Oakland CA townhome offers a single car garage but is within walking distance of public transportation such as Bart and Emery-Go-Round.

Great location, Great neighbors…

The full details for this Online Real Estate Auction can be viewed at FRE.com

Seller’s Suggested Value: $540,000

Townhome For Sale Oakland CA

1004 Apgar Street, Oakland CA Townhome For Sale

Townhouse For Sale Oakland CA

This tri-level townhome for sale in Oakland CA offers the best in modern living in a dynamic city environment with unbelievable proximity to the city’s efficient public transportation; BART, Emery-Go-Round and the major freeways.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Seller’s Suggested Value: $530,000

Lathrop California Online Real Estate Auction

15851 Crescent Park Circle, Lathrop California Online Real Estate Auction

California Online Real Estate Auction

With 4 bedrooms, 3 bathrooms, 2 stories and a 2 car garage, this home is a steal at only $291,000. Great for a starter home but equipped to handle a family looking for a little more space.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Seller’s Suggested Value: $291,000