Residential Real Estate Auctions

The LFC Group of Companies, the industry leaders in the online auction marketing of real estate, is proud announce their latest auction campaign on the company’s residential auction website FRE.com: a luxurious oceanfront estate in Dana Point’s The Strand at Headlands, southern California’s last and most exclusive beachfront community. The developer of Vista al Mar, an exquisite Santa Barbara-style custom beach home once priced at over $15 million, has set an opening bid of just $7.5 million.

If  you would like to continue reading this story about our newest online auction, click here. Or, you can visit the online auction webpage at FRE.com.

As the LFC marketing team is busy preparing for our most extravagant online auction to date, I wanted to share some important details concerning our newest auction.  

The auction for this luxurious custom estate begins on January 22 and will be held entirely online at our residential real estate website, FRE.com. That is all I can say about this exquisite coastal mansion for now, but here is some info about the home’s spectacular location in southern California’s Dana Point.

The beach town of Dana Point is situated between Los Angeles and San Diego in south Orange County.  Encompassing less than seven square miles,  the small town of Dana Point has a well-deserved reputation for easy living, and is set against a romantic backdrop of rolling hills and coastal bluffs. Here a few highlights to check out before we can pass along more specific details next week:

• Newly opened walking trails and funicular at The Headlands
• The Festival of Whales
• The Dana Point Harbor and its several amenities such as:
  • Two marinas
  • The Ocean Institute
  • Dozens of restaurants
• Famous beaches and surf spots like Salt Creek and Doheny State Beach
• Dozens of public parks
• The award winning Dana Hills High School

Check back in with us for a new post about this property next week. We’ll also have a post up explaining the differences between reserve and absolute auctions.

Photo Credit: by buzzjackson

Photo Credit: by Tom Lowe @ Timescapes

I recently wrote a post about a few highlights surrounding the area of our condo auction in Newport Beach, California. Our company’s headquarter just so happens to be located in this famous Southern California city, so bear with us while we touch on why we love it here.

For starters, the condos are situated on the historic Newport Harbor, just off of the Pacific Coast Highway. The harbor is famous for its quaint Balboa Island community and the ferry that connects beach-goers to the Newport Peninsula. Once a year the City of Newport Beach hosts its annual Newport Beach Christmas Boat Parade, hailed as “one of the top ten holiday happenings in the nation” by the New York Times.  There are also dozens of casual and luxurious restaurants scattered around the harbor’s rim, many of which specialize in fresh fish.

As you venture out through the mouth of the harbor towards the sea, beautiful sandy beaches span southward to Laguna Beach and northward to Huntington Beach. Newport’s beautiful beaches are routinely ranked amongst the cleanest in the country, and the picturesque coastline is home to world famous surfing spots such as the Wedge and the Balboa Piers. Aside from white sandy beaches and a bustling harbor, Newport Beach offers a variety of shops and stores offering some of the world’s finest couture and designer brands.

Only a few miles away, are the South Coast Plaza and Fashion Island shopping centers. Here you can find all of your department stores along with all of the world class designer brands you would expect to find in Orange County such as Burberry, Gucci, Louis Vuitton, Prada, Coach, Ralph Lauren, Hermes, Christian Dior, and Chanel are just a start to a fabulous shopping spree.

While Winter is just kicking into gear in most parts of the country, Southern California remains wonderfully temperate. Take advantage of the gorgeous weather and come check out the luxury condos to see what “SoCal” coastal living is all about.

There is a broker preview tomorrow from 11:00 AM to 2:00 PM and an open house this Saturday from 1:00 PM to 4:00 PM.

If you can’t make it out this weekend, not to worry.  The viewing schedule, property documentation and an array of photos are up on our online real estate auction website, FRE.com, for your convenience.

Photo Credit: dr14305 @ flickr.com

Photo Credit: cbirk_79 @ flickr.com

While taking on the responsibilities of social media for our company has become the highlight of my work, sometimes good old fashioned manual labor comes with the job of being the communications manager. I am also in charge of managing the majority of outdoor signage, and when we host auctions locally that means I get to do the advertisement installations myself.

I love working with my hands and being active, not to mention getting outside to enjoy the warm weather and California sunshine. On top of installing our company’s generic signs, the company founder and chairman is a huge advocate for any kind of guerrilla marketing we can implement into our auction advertising.

For example, I have had to go as far as putting up 40 directional signs for a single home during its open house and I have also designed advertisements for a truck to do some mobile marketing.

Some ideas work and others do not. But the beauty of Guerrilla marketing is that it’s cheap to do and does exactly what an advertisement is supposed to accomplish; to grab people’s attention.

Take a look at this ad I saw on http://billboardom.blogspot.com from a printer company in Paris, France Billboard for printer made with sheets of paper.

The City of Newport Beach is hosting its 101st Christmans Boat Parade this year and the parade does a u-turn right in front of the condos we are auctioning. We are allowed advertise on the seller’s yacht and I had a very interesting experience trying to get the signs up in a hurry.

Here are a couple of shots from the yacht ads but I want to know if you have done any crazy guerrilla advertising before!  Should we have gone for more festive colors or maybe even added Christmas lights instead of our traditional yellow and black combo?

*****

About this author: Casey Flynn is the Communications Manager for the LFC Group of Companies. He also coauthors on  CommercialAuctionListings.com and RealEstateNoteAuctions.com. You can follow his Twitter account @LFC_Auction.

We are happy to announce, in conjunction with Coldwell Banker, our latest Must Sell auction on FRE.com, two luxury condos in Newport Beach, CA. The auction has started and is currently accepting bids.

Being that Newport Beach is my home town, I am a little biased when I say this has been one of my favorite places I have ever lived. What is not to love about Southern California? These condos are only a few blocks from the Newport’s award-winning beaches and are situated right on Newport Harbor.

The first open house is scheduled for this Saturday, December 19th from 1:00PM to 4:00PM.  Both properties will be open for visitors to mosey through and get a taste of what these one and two bedroom condos have to offer. But you don’t have to wait to see the photos. Simply head over to FRE.com.

The Bid Deadline is February 4th, 2010 @ 5:00 PM PST and while you may not have all the time in the world, we have sped up the due diligence process by posting all available materials and photos online for you to download.

*****

About this author: Casey Flynn is the Communications Manager for the LFC Group of Companies. He also coauthors on CommercialAuctionListings.com and RealEstateNoteAuctions.com

The LFC Marketing Team is excited to be hosting another MUST SELL® auction in our backyard!

While I can’t spoil all of the details before the auction campaign is underway, there are a few clues that I can share about these beautiful properties.

For starters, the auction for both of our new properties will begin on December 16th on FRE.com.    What’s more, each property has a second floor view of the Newport Beach Harbor in Orange County, California!

Located in the heart of southern California coastal living, there are dozens of great restaurants  and some of the West Coast’s most famous surfing within walking distance. Eateries like Blue Water Grille, the Cannery, 21 Oceanfront, Rudy’s Pub and Grill and TK Burger recently voted, “the best burgers in L.A. and the O.C.“,  are just a few to name.

Be sure to check back in with us when the auction starts on December 16th, at FRE.com. In the mean time, look out for our signs during the 101st Newport Beach Christmas Boat Parade!

*****

About this author: Casey Flynn is the Communications Manager for the LFC Group of Companies. He also coauthors on CommercialAuctionListings.com and RealEstateNoteAuctions.com

28 Monarch Beach Resort North – Dana Point California Condominium For Sale

Enjoy the resort lifestyle at an unbelievable price!

The Sea Villas is an exclusive collection of 18 privately-owned residences adjacent to the exquisite grounds of the world class St. Regis Monarch Beach Resort. The intimate collection offers an opportunity to live the luxurious resort lifestyle that until now has only been experienced by guests of the St. Regis. The Sea Villas offers the epitome of style and service where owners receive preferred privileges including access to the attentive service and first class amenities available at the resort. Recreational amenities include ocean view golf, tennis, shuttle access to the Monarch Bay Club, three heated pools and services within Spa Gaucin. The 18 Sea Villas residences are tastefully blended into the resort environment in an enclave overlooking the majestic fairways and spectacular resort grounds with the Pacific Ocean beyond.

Located in Dana Point, California, the Sea Villas are conveniently located to nearby Laguna Beach & Newport Beach — home to world-class shopping, dining, sporting and cultural experiences.

As a year-round beach and dining club, the private Monarch Bay Club is the place to enjoy your daily vacation. Located on one of the most beautiful crescents of beach along the coast in Dana Point, the Monarch Bay Club is close to home, yet very much removed from the stresses of daily life. Offering members an exclusive sandy beach and casually elegant clubhouse with full-service dining and banquet facilities, the Monarch Bay Club provides a host of amenities and activities for members to enjoy. Spend a summer afternoon lounging on the beach or get active with surf lessons, snorkeling or a peaceful kayak outing. The beach coordinator can assist you with whatever you desire for your beach activity.

From your loggia enjoy golf course views relaxing by your fireplace. Order resort room service or cook in your gourmet kitchen complete with Wolf appliances, Sub Zero refrigerator and granite countertops. Maid and valet service are available. Outfitted with exquisite hardwood floors, crown moldings and upgraded bathrooms, this home offers the finest resort living experience.

This single level – ground floor entry condominium offers a rare opportunity to be surrounded in world-class luxury at a bargain price!

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $399,000

Newport Beach Luxury Home For Sale

This stunning custom home offers sophistication, elegance and privacy with the state-of-the-art appliances and utmost quality rarely seen in the Heights.

No details have been spared. They include library, media room, 4 car garage, large island kitchen with 7′ butler pantry, wine cellar, breakfast nook, Thermadore Professional Series appliances, 48″ refrigerator, 6 burner range, 3 ovens, dual dishwasher, warming drawer, 3 fireplaces, custom ironwork, stone/granite counters throughout, wirebrushed plank oak distressed flooring downstairs, wired for stereo and media, huge master suite with large retreat, extra large shower, huge walk-in closet with built-in cabinets and counters, 3 heating and a/c units, tile roofing with copper gutters and professionally landscaped.

Newport Heights is located in the heart of Newport Beach with close proximity to beaches, shops and parks.

Each of the home’s three bathrooms features Durango travertine slab countertops, Kohler® bathtubs and glass shower doors.

Other amenities include an in home security system, subterranean parking with individual storage unit, upstairs hook-up for stacking washer/dryer, patio area, and an elevator in the subterranean parking lot.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $1,850,000

Unit #1- 2020 Holly Drive – Condominium For Sale Located In Hollywood California

Situated in the iconic hills of Hollywood, this dapper townhome fuses the classic Craftsman style home with designer European interiors. The award-winning colorist Miriam Tate has set an array of earth tones amidst vibrant accents to compliment the neutral colored exterior. This juxtaposition gives the gated community of 2020 Holly Drive a warm and inviting atmosphere.

The exterior’s crisp white border panels compliment its bright and neutral colored interior. Each room in the home is cheerfully lit and surrounded by a series of custom low energy dual pane windows.

As you pass through the 8 ft. solid door in the entryway, the inviting living space guides passersby across magnificent Durango travertine honed flooring. The living space opens into a professional kitchen, perfect for entertaining. The kitchen includes Kitchen Aid® Architect II stainless steel series appliances, a Kohler® stainless steel farmhouse sink and Santa Cecilla granite countertops. Its cabinets are custom Italian shaker style, adding a touch of softness to the subtle modernity of the stainless steel appliances.

The townhome also features a downstairs den with its own private bathroom that can double as a bedroom or office wtih access to the front courtyard.

Waiting at the top of the rich hardwood stairwell, complete with wrought iron railing, are two carpeted bedrooms, each with a vaulted ceiling and private bathroom.

The second story’s lavish master bedroom includes a luxurious bathroom with dual sinks, a spacious walk-in closet, and a sliding door closet. Durango travertine slab countertops, Kohler bathtubs and glass shower doors can be found in each of the home’s three bathrooms.

Other amenities include an in home security system, subterranean parking with individual storage unit, upstairs hook-up for stacking washer/dryer, patio area, and an elevator in the subterranean parking lot.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $399,000

Unit #9 – 2020 Holly Drive – Hollywood California Condominium For Sale

Minutes from both the Hollywood Bowl and Sunset Boulevard, this delightful townhome brings a modern elegance into the heart of the historic Hollywood Dell; one of L.A.’s hippest neighborhoods. The exterior façades designed by award-winning colorist Miriam Tate, combines multi-hued pastels and white trim with a classic, Craftsmen style.

As you enter the solid custom 8 ft. door on the first floor, the airy living space naturally flows along the Durango travertine honed flooring into the kitchen. The design opens up the cozy, European inspired home for entertaining. The kitchen includes Kitchen Aid® Architect II stainless steel series appliances, a Kohler® stainless steel farmhouse sink and Santa Cecilla granite countertops. The cabinets are custom Italian shaker style, adding a touch of softness to the subtle modernity of the stainless steel appliances.

The crisp white border panels on the exterior of the development compliment its bright and neutral colored interior. Each room in the home is brightly lit and complemented by custom low energy, dual-panel, Pella windows.

A rich hardwood stairwell, complete with wrought iron railing, leads upstairs to two fully carpeted bedrooms, each with a vaulted ceiling and private bathroom. The second story’s lavish master bedroom includes a luxurious bathroom with dual sinks, spacious walk-in closet as well as a sliding door closet.

Each of the home’s three bathrooms features Durango travertine slab countertops, Kohler® bathtubs and glass shower doors.

Other amenities include an in home security system, subterranean parking with individual storage unit, upstairs hook-up for stacking washer/dryer, patio area, and an elevator in the subterranean parking lot.

The full details for this Online Real Estate Auction can be viewed at FRE.com

Minimum Bid: $399,000